Customer LifeCycle



At the heart of “Building Something Greater” is the Customer LifeCycle. By maintaining a clear and comprehensive grasp on the wants and needs of the people you’re servicing at every stage of the buying cycle, you can be sure to acquire and maintain valued customers. Grow your business by attracting attention, closing more wins, perfecting customer satisfaction and fostering long-­term relationships.


The Customer LifeCycle includes four key areas – Marketing, Sales, Service and Community.


Everything begins and ends with marketing. Bring awareness to your product or service by presenting a clear, compelling message that stands out in the crowd and starts the customer journey.

Products: Marketing Cloud™, Pardot™


Dig deeper into your potential customers’ wants and needs at the sales stage. By presenting a clear value of your product or service, you can convert a prospect into a customer.

Products: Sales Cloud®


Once the sale has been made, it’s time to deliver your offering. A perfect delivery is the goal, but how you handle dissatisfied customers can make the difference between a one-time purchase and repeat customer.

Products: Service Cloud®,®,®


Long-term relationships with customers provides a solid foundation to spur growth. Engage your existing customers by listening, educating, creating new solutions and staying connected.

Products: Community Cloud™,

Learn more, by grabbing a copy of our latest eBook: "3 Critical Steps to Becoming Customer Centric"