Establishing a Foundation for Digital Transformation at Peerless Pump

At A Glance

Peerless Pump, a leader in manufacturing pumps for the Power & Energy markets, partnered with Torrent to drive a digital transformation using Salesforce solutions. Facing challenges like fragmented demand forecasting, duplicative data entry, and low system adoption, Peerless implemented Manufacturing Cloud, Data Cloud, Revenue Intelligence, MuleSoft, and Salesforce Maps. This integration streamlined operations, improved forecasting accuracy, and provided a 360-degree view of distributor relationships. The transformation enhanced efficiency, boosted productivity, and reinforced Peerless Pump’s culture of innovation, setting a new industry standard and serving as a valuable example for other manufacturing leaders.

What We Did

  • Manufacturing Cloud 
  • Data Cloud 
  • Revenue Intelligence 
  • MuleSoft 
  • Salesforce Maps
  • Intelliquip Integration
  • SAP Integration
  • Entytle Integration
  • Data Strategy
  • AI Strategy

Company Overview

Peerless Pump, a leader in the manufacturing of horizontal and vertical pumps for the Power & Energy markets, has always been at the forefront of innovation. Their commitment to excellence and forward-thinking approach has propelled them to spearhead a significant digital transformation project, aiming to maintain their industry leadership and drive future growth.

Business Challenge

Despite its success, Peerless Pump faced several operational challenges that hindered its efficiency and growth potential. Highlighting the need for a comprehensive and integrated solution to streamline operations and enhance visibility across the organization.

Lack of Centralized Demand Forecasting: Predicting demand was difficult due to fragmented data across various systems.

Duplicative Data Entry: Key data was stored in emails, paper, and spreadsheets, leading to redundant manual entry.

Inability to See a 360-Degree View of Distributor Relationships: Disconnected systems prevented a holistic view of distributor interactions and performance.

Low System Adoption: Without centralized information, user adoption of existing systems was low, impacting overall productivity.

Torrent's Approach

At Torrent Consulting, we approached the Peerless Pump project with a strategic and collaborative mindset, focusing on deeply understanding the client’s unique challenges and goals. We began with a comprehensive assessment of Peerless Pump’s existing systems and workflows to identify key areas for improvement. Leveraging our expertise in Salesforce solutions, we designed a tailored integration plan that ensured end-to-end visibility across the customer lifecycle. Prioritizing user adoption, we incorporated intuitive features to enhance the overall user experience. Throughout the project, we maintained close collaboration with Peerless Pump, ensuring each phase aligned with their vision of innovation and efficiency. Ultimately, we delivered a solution that drove significant operational improvements and set the foundation for continued digital transformation.

"Torrent has been an incredible partner over the last two years. They were patient in working with Peerless as we took our first steps on the Salesforce platform two years ago and continue to impress as we progress in our process of digital transformation."

Scott Patterson
Vice President, Peerless Pump

Solutions & Outcomes

Peerless Pump embarked on a transformative journey utilizing Salesforce’s robust suite of solutions, including Manufacturing Cloud, Data Cloud, Revenue Intelligence, MuleSoft, and Salesforce Maps. This initiative was driven by their culture of innovation and desire to stay ahead in the competitive manufacturing landscape.

Key Implementations & Benefits:

Seamless Integration with Mulesoft and Data Cloud:

  • By integrating key systems such as Intelliquip, SAP, and Entytle, Peerless Pump achieved end-to-end visibility into the customer lifecycle within Salesforce.
  • This integration enabled streamlined processes from Quote to Order, Order to Asset, and Asset to Case for Warranty Claims, enhancing operational efficiency.

Advanced Account Forecasting with Manufacturing Cloud:

  • Manufacturing Cloud’s Advanced Account Forecasting provided comprehensive visibility into demand and actuals for each distributor.
  • Peerless Pump could now segment data by production location, channel, and product family, offering insights into backlogged and invoiced orders.

360-Degree Distributor and Asset Performance View:

  • Utilizing CRM features like Opportunities and Cases, Peerless Pump gained a complete view of distributor interactions and asset performance.
  • Industry-specific features such as Salesforce Maps, Actionable Relationship Center, and Data Processing Engine further streamlined the user experience, driving higher system adoption.

Impact on Peerless Pump: 

This digital transformation project has revolutionized how Peerless Pump operates, fostering a more innovative and efficient work environment. The integrated Salesforce solutions have:

  • Improved demand forecasting accuracy, enabling better production planning.
  • Reduced redundant data entry, saving valuable time and reducing errors.
  • Provided a comprehensive view of distributor relationships, enhancing customer service and satisfaction.
  • Increased system adoption, leading to higher productivity and user engagement.

The work done with Peerless Pump has been critical to Peerless Pump’s overall digital transformation and AI strategy because it ensures that their data is accurate, consistent, and consolidated across the organization. By integrating and unifying data from ERP, CRM, and other systems into Salesforce Data Cloud, they have established a reliable single source of truth. Implementing real-time dashboards and reporting has empowered quick, data-driven decision-making, laying the groundwork for more advanced capabilities.

Looking ahead, Peerless Pump plans to leverage this strong data foundation to deploy predictive analytics for demand forecasting, optimize inventory, and implement AI-driven insights to prevent equipment failures and optimize production schedules. They are also focused on enhancing customer engagement through personalized interactions and AI-powered innovations. 

This forward-thinking approach will enable Peerless Pump to refine processes continually, improve efficiency, and maintain market leadership by staying ahead of competitors with the latest AI technologies and data-driven strategies.

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"Having grown up in a manufacturing family, I couldn’t be more excited to see the transformation happening within the industry. My goal is to walk alongside organizations as they embark on journeys of positive change using the power of the Salesforce platform. I’m here to assist you whether you’re just beginning this process or already well down the road."

Anthony Eshaghi

Anthony Eshaghi,
Manufacturing Sales Director,
Torrent Consulting

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