Transform Channel Selling with Salesforce Experience Cloud and Manufacturing Cloud

In today’s rapidly evolving manufacturing landscape, companies face a myriad of challenges in channel selling, from inefficient lead and deal

2 min. read

In today's rapidly evolving manufacturing landscape, companies face a myriad of challenges in channel selling, from inefficient lead and deal management to fragmented collaboration with distributors and dealers. However, innovative solutions are emerging to address these pain points and drive business growth. One such solution lies in the seamless integration of Salesforce Experience Cloud and Manufacturing Cloud, offering manufacturers a powerful platform to revolutionize their channel selling strategies.

Defining the Challenge: Streamlining Channel Selling in Manufacturing

Manufacturers often grapple with the complexities of managing multiple channels, from distributors to dealers, while ensuring efficient communication and collaboration across the supply chain. This fragmented approach can lead to missed opportunities, delayed sales cycles, and strained partnerships.

graphic detailing the main challenges of manufacturing channel selling

Introducing Salesforce Experience Cloud and Manufacturing Cloud

At the forefront of this digital transformation are Salesforce's Experience Cloud and Manufacturing Cloud.

Manufacturing Cloud provides real-time visibility, intelligent insights, and seamless collaboration across the supply chain. Tailored specifically for the manufacturing industry, it offers industry-specific standard objects, features, tools, and apps to streamline operations and drive growth.

Experience Cloud empowers manufacturers to create responsive portals where partners can access knowledge articles, collaborate on volume commitments, and manage leads autonomously. This self-service platform fosters improved collaboration and partnership within the manufacturing ecosystem.

Benefits of Pairing Experience Cloud and Manufacturing Cloud

  • Streamlined Collaboration and Transparency: By exposing Manufacturing Cloud functionality in  Experience Cloud, manufacturers can break down silos and ensure transparency across their sales and operational teams. Real-time visibility and seamless communication enable efficient collaboration with customers, channel partners, and external representatives, leading to better visibility into demand across the business.
  • Enhanced Lead and Deal Management: The combination of Experience Cloud and Manufacturing Cloud streamlines lead and deal management processes. External representatives can access critical information, collaborate on sales agreements and contracts, and manage leads effectively, resulting in accelerated sales cycles and increased revenue.
  • Self-Service Quoting and Improved Partner Collaboration: Experience Cloud empowers external representatives, distributors, and dealers with self-service capabilities, enabling them to generate quotes and access pricing information independently. When also integrated with Manufacturing Cloud, this capability fosters stronger collaboration and partnership, driving business growth within the manufacturing ecosystem.

Illustrating Success: Real-World Example

Consider the case of Miura Manufacturing, a boiler manufacturing that sells directly and through a network of dealers and distributors. They were looking for an integrated solution to transform their channel selling operations. By implementing Experience Cloud and Manufacturing Cloud, they could streamline lead and deal management, enable external representatives with self-service quoting, and improve collaboration with distributors and dealers. Learn more about their specific use case in the on-demand webinar below.

Conclusion: Revolutionize Your Channel Selling Strategy

In conclusion, the synergy between Salesforce Experience Cloud and Manufacturing Cloud empowers manufacturers to overcome the challenges of channel selling and unlock new growth opportunities. By leveraging these integrated solutions, manufacturing businesses can streamline operations, accelerate sales cycles, and forge stronger partnerships within their ecosystem. If you want to learn how these two Salesforce products can help transform your channel selling, let’s connect today.

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AUTHOR

Margaret McKinney

Margaret McKinney is the Manufacturing Practice Lead at Torrent Consulting. She is 9x Salesforce certified, is a member of the Salesforce Manufacturing Partner Advisory Board, is a certified Accredited Professional, and has worked in the Manufacturing space for 8 years.