5 Ways Salesforce Health Cloud & Data Cloud Transforms Patient and Provider Marketing

Healthcare organizations are increasingly turning to Salesforce Health Cloud and Data Cloud to revolutionize patient and provider marketing.  From capturing

2 min. read

Healthcare organizations are increasingly turning to Salesforce Health Cloud and Data Cloud to revolutionize patient and provider marketing. 

infographic explaining the different goals between patient marketing and provider marketing. One is to reach and engage potential patients and the other is to facilitate long-term relationships with providers

From capturing comprehensive patient data to fostering personalized marketing strategies and enhancing care coordination, this blog will explore how Health Cloud and Data Cloud transform the healthcare industry’s marketing landscape — for both patients and providers.

1. Capturing Comprehensive Patient Data for Informed Marketing

In the realm of patient and provider marketing, data is king. Salesforce Health Cloud, integrated with Salesforce Data Cloud, enables healthcare organizations to capture, consolidate, and unify a wide array of patient data from multiple sources in real time. With Data Cloud, data streams from EHRs and external data sources can be ingested, providing an even more comprehensive and actionable patient profile. This holistic view empowers marketers to tailor campaigns based on individual health needs and behaviors, ensuring more targeted and impactful outreach.

2. Personalized Marketing Strategies for Targeted Outreach

With a wealth of enriched patient data at their fingertips, healthcare marketers can leverage insights from both Health Cloud and Data Cloud to craft highly personalized marketing strategies. By segmenting patients based on engagement history, health conditions, and care preferences, organizations can deliver tailored content through Salesforce Marketing Cloud. For example, a hospital promoting preventive care may use predictive insights from Data Cloud to send personalized wellness reminders to high-risk groups, fostering a more engaged and proactive patient community.

patient personalized interaction for patient intake and marketing example

3. Coordinated Care Management: Enhancing Patient Experience

Salesforce Health Cloud and Data Cloud facilitate seamless coordination among healthcare providers, improving the patient experience through integrated care management. For instance, Data Cloud enables real-time data sharing among physicians, specialists, and other healthcare professionals, ensuring a unified approach to patient care. This coordinated effort not only enhances patient satisfaction but also opens new avenues for targeted marketing, such as cross-specialty health programs or personalized wellness initiatives.

4. Improved Provider Engagement Through Data-Driven Insights

In addition to transforming patient marketing, Salesforce Health Cloud and Data Cloud elevate provider engagement strategies. By harnessing data-driven insights, healthcare organizations can better understand provider behavior and optimize communication channels. For instance, insights from Data Cloud can inform when and how to engage providers with relevant information, ultimately increasing the effectiveness of marketing campaigns. Tracking provider engagement also offers measurable outcomes, helping organizations understand and optimize referral patterns and activity.

5. Ensuring Compliance and Security in Patient-Provider Communications

Salesforce Health Cloud and Data Cloud place a strong emphasis on compliance and security, addressing the unique challenges of the healthcare industry. These platforms provide robust tools for secure data management and communication, ensuring all marketing efforts comply with healthcare regulations. This enables healthcare organizations to maintain patient confidentiality while delivering targeted, data-driven marketing messages, thereby building trust and credibility.

Conclusion

Salesforce Health Cloud, combined with Data Cloud, emerges as a transformative force in patient and provider marketing, revolutionizing how healthcare organizations engage with their audiences through comprehensive data insights and personalized strategies. From capturing real-time patient data to enhancing care coordination and provider engagement, these solutions empower healthcare leaders to navigate the evolving landscape with agility and effectiveness.

If you want to learn how Health Cloud and Data Cloud can enable your healthcare organization to engage with prospective consumers or providers, connect with one of our team members today.

Avatar

AUTHOR

Allison Getty

Allison Getty is the Healthcare & Life Sciences Practice Lead at Torrent Consulting. She is 7x Salesforce certified, is a member of the Salesforce Health Cloud Advisory Board, and has worked in the healthcare space for 8 years.

Let's Work Together