Customer LifeCycle

At the heart of building something greater is the Customer LifeCycle. By maintaining a clear and comprehensive grasp on the wants and needs of the people you’re servicing at every stage of the buying cycle, you can be sure to acquire AND maintain valued customers. Grow your business by attracting attention, closing more wins, perfecting customer satisfaction, and fostering long-­term relationships.

The Customer LifeCycle includes four key areas – Marketing, Sales, Service and Engagement.


Everything begins and ends with marketing. Bring awareness to your product or service by presenting a clear, compelling message that stands out in the crowd and starts the customer journey. Products: Marketing Cloud, Pardot.


Dig deeper into your potential customers’ wants and needs at the sales stage. By presenting a clear advantage of your product or service over others, you can convert a prospect into a customer. Products: Sales Cloud, SteelBrick


Once the sale has been made, it’s time to deliver your goods/services. A perfect delivery is the goal, but how you handle dissatisfied customers can make the difference between a one time purchase and repeat customer. Products: Service Cloud,,


Long term, solid relationships with customers provides a solid foundation to spur growth. Engage your existing customers by listening, educating, creating new solutions, and staying connected. Products: Customer Community, Partner Community